Category is: MAYHEM.Designed for the release of Lady Gaga’s sixth studio album Mayhem, released in March of 2025, this concept includes ideas for pre-release and release advertisement, bound to deliver greatness and art to the Little Monster community.
Pre-Release/Release Strategy
The Buildup. The Release. The Buzz.
Advertising
Large-Scale
For billboards and wall-scapes on the streets and screens of Los Angeles, New York City, Nashville, Chicago, London, and more. Gaga worldwide.
Digital
For social media, websites, and media advertisements. For every little monster, all the time.
Merchandising
Wear your art on your sleeve.
A conceptual sample merchandise collection for release, centered around themes of duality, chaos, and self-expression. The designs explore distorted typography, bold contrasts, and layered visuals to reflect the unpredictability of the album. This project reimagines merch as an extension of the artist’s world-building rather than just promotional material. Referencing Gaga’s corsetry and gothic side of style, this collection features a corseted hoodie, a photo frame directly referencing a song on the album, a tour water bottle, and a poster from the most popular single “Abracadabra.”
Rhinestone Corseted Crop Mayhem Ball Hoodie
This cropped zip-up hoodie, crafted from organic cotton and recycled polyester, is elevated with chain and rhinestone embellishments and a corset-inspired silhouette. Finished with the tour logo, it blends sustainability with a trend-forward, structured take on loungewear.
“Vanish Into You” Photo Frame
This photo frame, made from recycled plastic, is adorned with rhinestone hearts and beaded alphabet letters spelling out “Can I vanish into you?”, referencing a track from the album. Inspired by the lyric “Saw your face and mine in a picture by our bedside,” the piece reflects the song’s themes of intimacy, longing, and the desire to fully merge with another person.
Mayhem Ball Water Bottle
This reusable water bottle, crafted from recycled metal, is embellished with rhinestones and a signature rhinestone heart, bringing a bold, glam edge to an everyday essential. Designed as part of the Mayhem world, it merges sustainability with performance-inspired aesthetics, turning something functional into a statement piece fit for the Mayhem era.
“Abracadabra” Poster
A conceptual poster using a still from the iconic “Abracadabra” music video, the design captures a striking, cinematic moment, highlighting spectacle while translating the visual energy of the video into a bold promotional piece.
MAYHEM
A Lady Gaga Experience
A pop-up event featuring merchandise sales and photo opportunities.
