Named Collective
Heaven on every street.Named Collective is a London-based streetwear brand that has recently gained global popularity. A themed product collection drop, a social media campaign, and a pop-up experience in Los Angeles titled “City of Angels” merges a West-end independent clothing company with a fresh market demographic.
The City Of Angels Collection
“City of Angels” is a conceptual drop for a collective, blending Los Angeles street culture with soft, angelic iconography. The collection features a rhinestone-studded black bikini, a cherub-inspired white bikini, and a black sweatsuit adorned with rhinestone angel decals and bow detailing. Each piece is designed to feel both feminine and bold, balancing delicacy with edge.
Drawing from LA identity, the collection incorporates bow elements inspired by Chicana braid styling, reinterpreted across both hair and garments as a visual motif. These details act as a nod to cultural influence, personal style, and the way beauty and identity are expressed within the city. The bows soften the collection while also serving as a strong, recognizable symbol throughout the drop.
Cherub imagery connects to the idea of “angels” in Los Angeles, reinforcing the collection’s theme, while tattoo-inspired rhinestone patterns introduce a grittier, street-influenced layer. This contrast—angelic versus raw, polished versus expressive—reflects the duality of LA itself. Overall, the collection exists at the intersection of glamour, culture, and streetwear, creating a cohesive visual identity that feels both elevated and rooted in place.
Mood Board
A curated mix of visuals defining the energy, textures, and inspiration behind the collection. It establishes a cohesive creative direction and serves as a guide for the photoshoot, pop-up, and social media presence.
Pop-Up Experience
A limited-time-only pop-up shop with the City of Angels collection and photo ops featuring LA street art and an ethereal, angelic photo backdrop.
