THE REFRESH LAB
Your one-stop during a long day.Designed as a pop-up experience for a university campus, The Refresh Lab is your everyday student’s one-stop shop for a skincare refresh in between a long day of classes. It features Glossier and their product Super Pure.
Feeling sluggish after class?
Refresh your skin.
Meet Super Pure.
A waterweight Niacinamide serum to reset and balance.
01
Niacinamide
02
Zinc
Mood Board
A curated mix of visuals defining the energy, textures, and inspiration behind the product release. It establishes a cohesive creative direction and serves as a guide for the photoshoot, pop-up, and social media presence.
Pop-Up Event
A pop-up retail event set at a university campus, with the target audience of students during their school day. According to their LinkedIn page, Glossier as a brand focuses on Millennial and Gen Z consumers (roughly ages 16–30) who prioritize "skin-first" beauty, natural aesthetics, and community-driven, authentic brands. A college pop-up event targets both undergraduate and graduate students, which all perfectly fit this group of consumers.
Event Elements
Interactive set-up including product samples, on-the-go gift bags, on-site mini retail, and photo opportunities.
LED Screen with rotating water-themed visuals, product info.
Think refresh, hydrate, replenish.
Product Sales Opportunities
On-site POS systems, mini retail display and branded shopping bags.
Why This Works
Gift bags with samples, given to attendees upon registering for brand email list
Product samples, water bottle, Liquid IV, stickers, etc.
This concept works because it directly responds to a real, everyday need that I and many other students experience. On days when I have classes from 11am to 8pm, I start to feel sluggish, overstimulated, and not like my best self. There isn’t a built-in moment to reset, but there is a clear desire for one. This idea doesn’t try to create a need, it meets an existing one that many students experience on almost a daily basis. From a consumer perspective, that is what makes it effective. Students are already looking for small, accessible ways to feel refreshed and put together throughout the day, especially in environments where they are constantly around others.
By placing the pop-up directly on campus and designing it to be quick, approachable, and visually engaging, it naturally attracts foot traffic without feeling intrusive. At the same time, it creates a low-pressure entry point into the product. Rather than asking students to go out of their way to shop for skincare, it brings the experience to them at a moment when they are more likely to engage. The act of trying the product, combined with the immediate feeling of refresh, builds a stronger connection than traditional advertising. It also encourages organic word-of-mouth, as positive, in-the-moment experiences are more likely to be shared. Already in their biggest demographic, college students are one of the highest consumers of Glossier products. Overall, the concept is effective because it blends personal insight with an understanding of consumer behavior, resulting in an experience that feels both authentic and strategically aligned.